I’m RaShaad “Water” Lu-Nelson, a multimedia artist, designer, and creative entrepreneur driven by purpose, spirit, and vision.
Originally from North Little Rock, Arkansas, I’ve always believed that art is more than what we see, it’s what we feel, what we remember, and what we become. My journey began with a deep love for visual storytelling and evolved into a professional practice in 2020 when I launched my first clothing brand. Since then, I’ve expanded into a wide spectrum of creative forms: logo design, graphic and digital art, painting, photography, fashion illustration, branding, shoe customization, and videography.
I hold an Associate’s degree in Art from the University of South Dakota and am currently completing my BBA in the Business of Fashion at LIM College in New York. My academic path has sharpened my creative instincts and deepened my understanding of the fashion industry’s heartbeat.
Today, I co-own a small holistic wellness and fashion brand with my wife in Sioux Falls, South Dakota, a space where art, healing, and style converge. Our work is rooted in community, intention, and the belief that creativity can be a sacred act.
Whether I’m capturing a wedding, designing a logo, or sketching a new fashion concept, I approach each project with reverence and clarity. I create to connect. I create to heal. I create to inspire.
With purest intentions, please allow yourself to voyage across the artistry I’ve created and wish to share with the world.
Thank you!
-Water
